They turn when you hover
Each piece swings from profile to front with fabric that trails a beat behind. Mouse, finger, arrow keys.
Hookline turns any Shopify collection into a living 3D rail: garments swing, turn on hover and drape like real fabric. Your cart, your checkout, your rules.
Shopify app blocktee · long · crewtouch + keyboard
A product grid is a shelf. Hookline is the rail — the part of a real store where people actually browse.
Merch & streetwearDrops, collabs and capsule collections that deserve better than a white square.
Artists & creatorsYour tour store, like a real merch booth.
Fashion brandsA memorable showcase, without rebuilding your purchase flow.
What it does
A UI component. Zero hidden commerce.
Hookline never touches your cart or checkout. It presents, it emits an event, your theme decides.
Fabric, not a heavy cloth sim
Controlled deformation: a lagging hem, a soft twist, a quick return to rest. Pretty, predictable, cheap.
10 per page, gliding
Pages slide in and out along the rail. The last page centers itself.
Your cart, your rules
A link or a JavaScript event. Hookline never runs arbitrary code.
Dress the rail
Chrome, black metal, brass, wood. Hangers, background, font, colors: all set from the Shopify admin.
←→Esc
Accessible, light, resilient
Loads only near the viewport, pauses off-screen, falls back to 2D without WebGL, honors prefers-reduced-motion.
The component we ship
Play with it. It's the real thing.
Swap the background, collection, rail, hangers and click behavior. Click a garment twice: in event mode, watch the console.
Background
Collection
Rail
Hangers
On click
Setup
Three steps. No theme surgery.
Everything lives in the Shopify admin. The rack drops in as an app block in the theme editor: no theme.liquid patching, a clean uninstall.
Install & create a rack
Pick a collection or products. Hookline pre-fills titles, prices, the likely garment type, color and image.
Create your first rack
Tweak & preview
Garment type (tee, long, crew), color, front/back or all-over print, background, rail. Live 3D preview, desktop and mobile.
Add it to your theme
One click opens the theme editor. Choose your rack in the picker, publish. No server call at render time.
Hookline Rack
Launch pricing
Simple plans, billed by Shopify.
MonthlyAnnual10 mo = 12
Free
$0/ forever
- 1 rack, up to 10 products
- “Powered by Hookline” badge
- Tee, long, crew
Starter
$19/ month
- 1 rack, up to 100 products
- No branding
- Full customization
- 7-day free trial
Pro
$49/ month
- Multiple racks
- Analytics — coming soon
- Manual collection sync
- Text styles, actions & events
Starting prices, to be validated with the first beta brands. Subscriptions handled by Shopify App Pricing.
FAQ
Questions people ask.
Does Hookline replace my cart or checkout?
Never. It's a presentation component. A click opens a link (a product page, say) or emits a hookline:select event that your theme listens to, to open its own popup, quick view or add-to-cart.
Will it slow my store down?
A tiny loader ships with the block; the 3D engine arrives only when the rack nears the viewport, pauses off-screen, and a static fallback takes over if WebGL fails.
Which garments are supported?
At launch: tee, long sleeve and crew. Hoodies, tanks and jackets come next, along with “You may also like” layouts for product pages.
What do I need to provide?
A flat photo of the garment (transparent PNG/WebP ideally) or an all-over print texture. Hookline suggests title, price, type, color and image from your Shopify products.
Does it work with my theme?
It's an app block (Theme App Extension): place it anywhere in the theme editor of Online Store 2.0 themes, without touching theme code.
How do I get access?
Hookline starts with a private beta for a handful of merch, streetwear and creator brands. Leave your email below.
Private beta
Your catalogue deserves a rail.
Join the first merch, streetwear and creator brands hanging their collections on Hookline.
You're on the list — we'll write soon.